In a world splintered by choice, Cian Agnew, Enterprise Sales Consultant at data marketing firm, Celerity, explains how gaming firms can keep hold of the fickle punter. Brand loyalty has been an ongoing challenge for the gambling industry. According to Clive Hawskwood, chief executive of the Remote Gambling Association, the average player [ ] The post Know how to hold ‘em: Six key brand loyalty challenges for the gambling industry appeared first on iGaming Times.
https://www.igamingtimes.com/2018/01/05/celerity-brand-loyalty-challenges/
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